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40+ women are a force to be reckoned with!
Women in their 40s are thriving, empowered, and redefining their own rules. Our report, "The Only Way Is Up: Feel The Force From Forty," showcases insights from over 2,000 women, highlighting their optimism and resilience.
Over 1/2 say they're more confident than ever. That's ABSOLUTELY amazing! The research covered multiple themes, and the common factor: THE FUTURE IS BRIGHT FOR WOMEN IN THEIR FORTIES
Self Image?
👍34% say turning 40 had a positive impact on their self-care and overall outlook on beauty, showing women embracing the ageing process.
Careers?
👍81% have prioritised personal growth and development in their post-forty era.
👍39% feel like they have achieved more in their 40s compared with their younger years.
Family & Relationships?
👍56% define success as a happy family life and see their home life as the priority.
👍45% have a strong desire for financial stability, proving that women over forty are not resting on their laurels - far from it in fact.
Although, there’s clearly still some work to be done in breaking down social stereotypes that even today, STILL seem to follow women in their forties around…
OVER 1/3 (38%)
say they
FEEL OVERLOOKED
by society, due to their age and midlife stereotypes, resulting in a
LACK OF SUPPORT
Team Absolute Collagen are on a mission to change the narrative, shatter social barriers and empower women of all ages to reach their full potential. Our #ForceFromForty campaign was created to celebrate and give a voice to women over 40.
“Absolute Collagen was born from my own personal experience of pushing boundaries and embracing my authentic self - in my forties. It led me to discover my inner confidence and the realisation that it's never too late to unlock your potential. My hope is that by sharing and celebrating these stories, we can shift perceptions and inspire others to embrace their own journeys of self-discovery and achievement."
- Maxine Laceby, Absolute Collagen Co-Founder
So, BE THE CHANGE! Join the #ForceFromForty movement TODAY to connect, inspire and share your empowering ‘fabulous forties’ stories with our amazing community of Absoluters. Remember, age is just a number - it doesn’t define you. Here at Absolute Collagen, we hear you, we see you and we’ve got your back! Here’s to you feeling your ABSOLUTE best in your forties (and beyond)! 💛
Absoluter Success Stories
“I’m 40 and there is a new glow on my face. I’ve seen such a huge improvement in both my hair and nails which I am happy about it!”
"It's only been a few months but I can definitely see as difference. But the biggest thing is I feel different. My eyelashes are longer than ever. I feel great thank you."
For any press enquiries please contact: absolutecollagen@hillandknowlton.com
