Introducing our Brand Absoluter: Emma Willis

Emma Willis, renowned for her impeccable style and radiant beauty, offers a profound perspective on true beauty. To her, it's about more than just appearances; it's about feeling good on the inside and being a genuinely kind and caring person.

Her ethos and beliefs perfectly embody our “Strong In Your Skin” campaign, which celebrates the essence of wellness and looking and feeling empowered in your own skin. 

Emma's trust in our new Deep Lift Skincare range mirrors the faith we have in the quality and efficacy of our products. Her endorsement is a testament to the transformative power of our skincare solutions, and we're delighted to have her on board as our face of skincare and champion of experiencing extraordinary moments and living your absolute possibility.

Emma says, "Using products from the Deep Lift range helps my skin stay hydrated and feel firm, which is a lovely little confidence boost, especially on those makeup-free days! It's become a staple in my skincare routine, leaving my skin feeling pampered and healthy."

More than just being an incredible Absoluter, Emma inspires us by channelling her own Absolute Possibility and how she embraces feeling strong in your skin.

“Becoming a mum is the most empowering thing I have ever done. When you look back at what the female body does and what it goes through during pregnancy, it blows me away and that is what made me feel the strongest I ever have.”  - Emma Willis, proud Absoluter, TV presenter and mother of three.

And on top of all of that, Emma is a lover of our Absolute Collagen range and so we knew she was already the perfect fit.

Emma says that this year is the year she will take on new challenges to grow as a person. But we know that Emma is already someone who embraces the idea of possibility, and that as you age you don’t just stop. We love that Emma trained to become a Maternity Care Assistant through her show Emma Willis: Delivering Babies. We think that is something amazingly special. 

We are so pleased to have Emma on board and working with us, this is just the beginning of an amazing partnership where we work together to inspire each other to be the best version of ourselves.

“Filming Delivering Babies was a real process. Every time I go back I end up learning something else about myself. Generally, that I’m much more capable than I give myself credit for! When I first step foot on the ward, I’m just so sure I’ll fail at everything they throw at me but then when I leave, I go with more inner strength about what I’m able to achieve. And that comes from being around an incredibly supportive group of women who are always there to help, guide and educate. And now it’s become addictive!”

At Absolute Collagen, we believe that everyone should feel strong, and that together we can build ourselves and each other up to become the very best versions of ourselves.

To find out more, visit Strong In Your Skin.